For the eleventh consecutive month, the Adobe Digital Price Index (DPI) indicates a decline in online prices, shedding 1.6% compared to July 2022. This drop should capture the attention of small business owners, especially those operating online storefronts, as it holds significant implications for both market positioning and inventory decisions.
As per Adobe’s report, released on August 8, 2023, most categories (11 out of 18) have seen YoY price reductions. Specifically, appliances and electronics exhibited sharp declines, with YoY drops of 8% and 11.7%, respectively. Furniture and bedding items followed suit, falling by 3.5% YoY.
