No matter which way you look at it, the ecommerce landscape is getting increasingly competitive. Staying ahead of the competition heading into 2023 will take precision. Advertising costs are up, and campaigns centered on quality, customer-focused content have been dwindling because it has become more about making a quick buck.
According to Shopify, the future of ecommerce is in the rise of acquisition costs, steering clear of third-party cookies and the power of social commerce. Brands must be both authentic and readily available to their customers but also have the ability to engage their audience. As ecommerce continues to shift toward social platforms, content is the driving force behind a brand’s success.
