So you’re all set with a great app idea and funding. Now for the fun part—development. Finally, you’ve reached the moment when the rubber meets the road and ideas become code. You breathe a sigh of relief, thinking the hard part is behind you. But wait; not so fast.
While the app development process can be exciting and full of momentum, even great app ideas get mired in confusion without clear communication. Building an app is a multidisciplinary process that requires insight from many perspectives. That’s where things can get messy. Even the same words can mean different things to different people. Perhaps you’re familiar with the classic example of the “swing hanging from a tree.” If you asked 12 people to draw what they heard, you’d likely end up with 12 different drawings.