Today, a significant majority of the global population access the internet through mobile devices rather than laptops or desktops. In the past, mobile marketing has been described as “the latest marketing trend” or “future of marketing.” The truth is mobile has become an undetachable part of life, and for this reason alone, mobile has come to rule the world of marketing.
In this mobile-dominant landscape, where millions of apps compete in app stores, customer retention is now the biggest challenge for brands. Enter mobile push notifications – a new-age marketing tool with the ability to revolutionize the way you engage with and retain customers, whether potential, existing, or lapsed.
