Artificial intelligence, messaging bots and other automation technologies are all well and good, but they can’t help your business if you’re not using them to give customers what they really want. Think it’s all about making things easier? Think again.
The fact is, easy isn’t enough anymore. Automated self-service is old news, and when it comes at the expense of building a personal connection, you’re leaving the door open for someone else to lure customers away with a more engaging and helpful approach.
