Shopify has unveiled an advanced version of its Shopify Audiences tool with the goal of redefining the advertising game for e-commerce. This is great news for small business owners, particularly those looking to optimize their ad expenditure and expand their customer base.
What’s New for Small Businesses?
- Extended Platform Integrations: Shopify Audiences has now integrated with all major advertising platforms, welcoming new players – Snap, Criteo, and TikTok. They join the pre-existing giants: Meta, Google, and Pinterest. For small business owners, this means a wider net to cast their promotional campaigns, ensuring they reach their target audience irrespective of the platform they frequent.