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Scaling a software-as-a-service (SaaS) business requires a deep understanding of customer psychology and strategic decision-making. It is a crucial phase that begins when a business finds the balance between avoiding losses and generating profits.
The Rule of 40, you may have heard, suggests that SaaS companies should strive to maintain a profit margin and revenue growth rate of over 40% in order to achieve steady growth. This guideline has served as a valuable benchmark for me and my team.
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