Keyword research is a major step in any well-planned SEO strategy. This is due to the significance of keywords in things like content optimization and improving ranks on search engine results pages. Usually, keyword research is conducted as the first step to lay the foundation of the whole SEO strategy.
Additionally, they are conducted globally, as the main aim of any website is to appear on results pages for people from all around the world and achieve global success. Little did they know that they needed to start locally to succeed globally. But how, you may ask? Easy — local keyword research!
