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“Team Pipelines” Have Arrived to CRMs: Here’s What Small Businesses Need to Do

Businesses benefit most from new software when the product not only boasts increased functionality but aids in streamlining process, as well. Much of this can be accomplished with data pipelines—an automated method by which pieces of data are recorded, analyzed, stored, and shared across teams.

However, despite their efficiency, these sorts of pipelines are rarely seen in modern customer-facing teams largely due to their absence from CX, CRM, and EX platforms.

Companies looking into new software solutions would be wise to specifically consider those offering pipelines. They offer unparalleled levels of efficiency and establish structure from which a company can scale as they grow.

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