Even if it sounds obvious, B2B and B2C marketing are not the same. Even though there are some similarities, there aren’t any universal “best advice for”.
Each audience is different. Their reasons to buy from you are different. The way you promote your content can make a difference in your audience’s behavior.
Nonetheless, B2B content marketing does have one major thing in common with B2C.
Whether you’re speaking to your average Joe who wants a new car or an SMB, it all depends if you can create engaging content. The fundamentals of creating this “unscratchable itch” are still the same for either B2B or B2C content marketing.
