Building a brand in 2016 is as much about building the brand of “you” as it is about communicating about your services and products. But the line between blatant self-promotion and getting people to care about what you do is often hard to define. We must ask ourselves when we jump onto social media or other platforms if we are just competing with others to have a voice that day or are we genuinely sharing something of importance?
As a business coach I talk about personal brand and the need for a connection with my clients every day.
