First and third-party data collection are the hot topic for digital marketers right now. Between Apple’s recent tracking changes in iOS 14.5 and Google killing the cookie by 2022, the data collection landscape is rapidly moving into uncharted territory. Marketers who have long relied on third-party data for targeting strategies are likely worried about what’s next.
Today’s post helps you understand what to be concerned about and what actions you can take to get ahead of the curve.
