It was brick and mortar; it was offline shopping; the borders were there as stumbling blocks, you must cross the shores; bringing in goods was difficult; purchasing anything from a distance was a nightmare; customers were having it rough and tough; marketers were practically dictating the tune, but the internet came, and it became new dawn. The dawn of eCommerce; the dawn of online stores and online customers.
The projection that there will be over 2.14 billion online customers worldwide in 2021, is something any organization must take seriously. People may want to posit that this astonishing figure is due to the pandemic, but you mustn’t forget that in 2016, we had 1.66 billion online customers.
