Is your primary audience Gen Z? Are your consumers the digital natives? Would you like to be ahead of your competitors by marketing your brand innovatively? If your answers are yes, TikTok marketing is definitely worth considering for your brand. TikTok is quickly gaining popularity with its short vertical videos, impressive visual effects, AR stickers, and a fun format. It feels like a breath of freshness compared to traditional marketing and advertising practices. However, launching on a novel platform is a real challenge that requires a lot of preparation and learning from those who already have experience with this social media space. In this article, I’m sharing some basics and secrets of successful influencer marketing on TikTok.
