It blows my mind when companies question whether they can afford to launch robust customer education programs. With the demonstrated returns in customer loyalty and satisfaction, how can they afford not to?
Consider this: Research indicates consumers are 131% more likely to buy from a brand after they engage with early-stage educational content. Meanwhile, 70% of customers in this study say understanding how to use products and services is important to winning their business.
The fact is, customer education programs are important differentiators for nearly any business. And this holds especially true in a tight economy when customer retention should be one of every company’s top priorities.