You may find a potential employee who is impassion about your product, experienced in managing teams and marketing initiatives, and a great culture fit. All of these attributes, although impressive, do not make a good product manager.
Product managers are often lauded as an early start-up’s most important hire, and it’s not a gross over exaggeration to say that your company’s future success hinges on their performance. Product managers require specific expertise to navigate the murky waters of design, development, and marketing.
