Sustainability is making waves across the global economy at present. More than a buzzword, it’s a business imperative that aligns with the values of your customers, employees and investors. It’s about future-proofing your business and positively impacting the planet. Simon Kucher’s Global Sustainability Study 2021 shows 65% of consumers worldwide are willing to dig deeper into their pockets and pay more for products that are kind to the planet.
The cosmetic industry has been near the forefront of this movement for some time, redefining business practices and setting an example for other sectors. From innovative marketing methods to tackling consumption and packaging problems, the industry’s actions show sustainability and profitability go hand-in-hand. Here’s what entrepreneurs can learn from big beauty’s approach.
