Direct marketing is a promotional method that delivers information about your company, product or service directly to your target audience, bypassing traditional advertising intermediaries. Essentially, it’s about direct communication with consumers, which is vital for your business’s success.
Shuhari, a concept from Japanese martial arts, describes the stages of learning leading to mastery and emphasizes continuous evolution. Just as a martial artist evolves in technique and understanding, so too must a business in its approach to communication. The aim is holistic growth in skills, understanding and strategy.