By definition, brand loyalty is a consumer’s emotional decision to strongly favor a brand and make repeated purchases because they perceive that the brand understands their needs.
They don’t need heavy convincing because they already enjoy your products and distinctly prefer them, even to competitors with similar offerings and lower prices.
Everybody has brands they are loyal to. It could be their local coffee shop. For others, it may be the pub down the street. You might even feel connected to a brand you haven’t purchased from but are still interested in. Trust is the most common source of that pull.
