Everybody speaks about a company’s culture. But there is an important quote from a professor at Stanford that I remember very clearly: “Being very profitable is a strategy in itself.”
Profitability is a part of the strategic effort to be a hyper-growth, customer-centric and commercially-minded organization. And yes, it’s a strategy. However, not enough people think about it in such terms. In the best case, they think of profitability as a given — “you have to be profitable!” — and don’t do anything specific to work towards this goal.
