Business leaders have faced extraordinary challenges over the past several years. Pandemic-related demand changes, workflow shifts, persistent inflation and a tight labor market have left business leaders zigzagging through crisis after crisis. The pace has been unrelenting.
But we risk getting swept away if we’re constantly hopping from one precarious rock to another across a fast-flowing river of challenges. We risk moving in inches, not miles. We stagnate. What’s worse, we can become enticed by taking the easy path of mirroring competitors’ strategies and being just another company that doesn’t stand out.
