With channel sales representing 75% of global commerce, vendors often rely on channel partners for a significant portion of their revenue. But with so many vendors fighting for their attention, getting potential partners to respond in the first place is often a major source of frustration. So when the courtship pays off and you initiate onboarding activities, you have one chance to stand out and prove to them that they made the right decision.
Channel partner onboarding is the beginning of what both parties expect—and rightly so—to be a mutually beneficial relationship. It’s an opportunity to impress the partner and generate confidence in your company’s ability to deliver everything they need—leads, resources, training, and a roadmap for the first 30-60 days.