I have worked with everyone from high tech startups to Broadway shows helping them figure out how to brand themselves, craft their marketing message and create a pitch deck that gets an investor’s attention (and money). Time and again, I see the same mistakes being made.
If you have a small idea brewing at the back of your brain that could become big business, your journey on the road to entrepreneurial stardom will probably include a round of fund raising or a visit to a venture capitalist (VC) — business plan in hand.
