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In Order for Your Business to Grow, You Need to Turn Down Customers

October 19, 2018

When you form a tech startup, your primary focus should be on building a strong reputation while slowly building your customer base. This approach may seem counterintuitive because the traditional strategy is to hype up your MVP (minimum viable product) and to get as many users as possible in order to show amazing growth to potential investors. The problem is that rarely works in practice. Inevitably, many customers won’t be happy and you will face massive churn down the road.

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