Founding a startup can be one of the most exciting experiences in business. Arguably, it is also one of the most stressful experiences, and it can easily become overwhelming, especially for sole founders or very small teams.
Putting in place clear marketing metrics helps founders, their teams, and their advisors understand which tactics and elements of the company’s marketing strategy are working well and where improvements are needed. One critical distinction startup teams must understand is the difference between essential metrics and growth strategies.
