Content might be king, but video content is the king of content, at least for now. Consumers love videos and respond strongly to video marketing. A recent study by HubSpot and Wyzowl found that 96% of consumers say they watch video to learn more about a product, and 89% say the content convinces them to make a purchase.
Not surprisingly, marketers are embracing this powerful tool. The same report noted that 91% of all businesses use video in their marketing campaigns, and 70% of those who don’t plan to begin in the next few months.
