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What Investors Are Looking For (Hint: It’s Not Your Idea)

January 3, 2018

Via: Forbes

Because modern TV shows and movies glorify startup companies, all too often I have come across misconceptions when running my investment firm. “Entrepreneur” doesn’t mean I am the CEO of a $1 billion software company, and “raising capital” isn’t done by standing in front of a group of sharks while they fight over who is going to write a $1 million check for your idea.

Although I spent a considerable amount of time early in my career trying to help business owners understand why they should bootstrap and keep their equity, there soon came a day when I had a SaaS firm that needed investment capital.

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