What are your organization’s most important assets? What is your company’s primary means for creating value? What defines the true valuation of your enterprise? If you were to look at your business’s financial statements, you might assume it’s the value of your plant, property, and equipment.
After all, what would happen to your company if, all of a sudden, your physical assets were totally destroyed–vanished and gone forever? How would your organization survive? Would you suddenly be forced out of business? While these might seem like hypothetical questions, they were very real circumstances for one company that was dramatically confronted by the unthinkable on September 11, 2001.
