A third of email marketers don’t actively optimize their email marketing, and only about half test subject lines.
So says a new report from email marketing provider GetResponse. Out today, “State of Email Marketing By Industry” surveyed 1,831 marketers last summer around the world in a variety of industries and analyzed more than 700 million emails. Optimization includes ways to improve deliverability and response rates, like testing alternative subject lines or offers, or previewing emails in various clients and browsers.
