Entrepreneur has in many cases become a synonym for martyr. Founders sleep as little as possible, promise everything they can and fill their schedules to the brim in a hopeless effort to do everything at once.
Predictably, this obsession with monumental to-do lists is harming, not helping, entrepreneurs’ productivity. Multitasking, which has repeatedly been proven ineffective, is inevitable when people try to do too much. Time reported last year that multitasking harms decision-making abilities. Harvard Business Review recently covered research debunking the myth that women are naturally gifted multitaskers. The facts are plain: multi-tasking doesn’t work.
