Tag: online marketing

February 27, 2024

The key to building a successful brand is to resonate with customers. That’s a challenge for any brand at any time. But in 2024, it will be even more difficult than usual. For starters, the days of buying third-party customer […]

February 7, 2024

This year is particularly noteworthy due to significant privacy shifts, including Chrome’s planned discontinuation of third-party cookies by late 2024 and evolving privacy legislation. Against this backdrop, formulating a marketing strategy that is privacy-focused is paramount. An essential part of […]

January 18, 2024

In the early 2000s, Starbucks made writing customers’ names on cups a standard. Every time you ordered a drink, the barista would make sure your first name was written right on your grande mocha latte. However, no one would have […]

January 11, 2024

Digital marketing optimization emerges as a pivotal strategy for success in the modern business realm. The approach involves refining and enhancing digital marketing efforts to maximize efficiency and effectiveness. It plays a crucial role in ensuring that digital marketing strategies […]

January 5, 2024

Social media’s potential impact for small businesses cannot be understated. But if you’ve been using social media for awhile, then you probably already know a lot of the standard tips. However, there are plenty of other things you can do […]

December 20, 2023

Many entrepreneurs struggle to rank high on search engines despite investing in search engine optimization (SEO). As a result, their website remains buried on the fourth page of Google, where nobody can ever find it. This is commonly the result […]

December 19, 2023

Google recently unveiled a new video ad creation app to help small businesses in ad video creation. If video ads are part of your marketing strategy, then there are some key things you need to keep in mind in order […]

December 14, 2023

Should PR serve the purpose of boosting sales along with other strategies? This question has long been a subject of discussion among business experts. While PR professionals traditionally focus on brand awareness, reputation and media exposure, business owners want to […]

December 13, 2023

Email marketing and direct messaging – like Batman and Robin, Peanut Butter and Jelly, or any other iconic duo – are two useful customer service tools. And when they team up, they can take your marketing efforts up a notch. […]

November 29, 2023

Link building is hard. In fact, it’s so hard that 41% of experts see it as the most challenging part of search engine optimization (SEO). That’s because acquiring backlinks can often be costly and time-consuming. To make things worse, investing […]

October 20, 2023

Marketing teams at mature companies aren’t usually tasked to reinvent the wheel. They’re not responsible for driving triple-digit year-over-year growth. They’ve already introduced major initiatives and hired internally and/or found partners to help run them. This might sound cushy to […]

October 17, 2023

I talk to entrepreneurs all the time with a shiny new product or service and big marketing plans. Since I own a marketing agency, they’re probably not expecting to hear what I have to tell them: They don’t need my […]

October 16, 2023

If you’re an early-stage tech startup, you’re probably aware that it’s not just established tech companies that need a content strategy. Wherever you are in your business journey, you’ll need a content plan to act as your guiding star when […]

August 16, 2023

As a longtime digital marketer, I’ve seen firsthand just how quickly the marketing and advertising landscape has changed over the past two decades. At the beginning of my career, the only “influencers” available for hire were celebrities in radio, print […]

August 10, 2023

Venturing into the unknown can be difficult, but for business owners, taking a risk to try something new can pay off big time. Wade Dickinson, owner of Heirloom Engravers, had found great success as an engraver, with the endorsement of […]

August 1, 2023

Recently, my in-laws came to visit. While they were here, my mother-in-law mentioned someone’s gumbo she recently tried and how it was different from hers. They’re from south Louisiana (like real Cajuns), so I should mention that in case you’re […]

July 24, 2023

We’ve all been there. You invest hours into crafting your brand, diligently expanding your audience, yet your revenue isn’t reflecting the time and effort you’ve put into your platform. All major brands utilize partner marketing, which is significant in growing […]

July 13, 2023

Smartphones, tablets and other internet-powered devices have forever changed how consumers shop. Instead of going to friends and family for a referral on a product or brand, shoppers now comb through online reviews before visiting your store or making that […]

June 19, 2023

As humans, storytelling is ingrained in our nature, from ancient cave paintings to modern social media. In today’s business world, storytelling is essential to create a deeper connection with the audience. It goes beyond product promotion, helps build trust and […]

June 6, 2023

In today’s fast-paced digital world, creating content is essential for businesses to stay competitive and engage their target audience. Businesses invest heavily in developing and promoting content to reach their target audiences, from social media posts to blog articles. However, […]