I talk to entrepreneurs all the time with a shiny new product or service and big marketing plans. Since I own a marketing agency, they’re probably not expecting to hear what I have to tell them:
They don’t need my agency yet.
In fact, they might not even need a full-time marketer on their team yet. At this stage, with a go-to-market plan the priority, there are certainly lots of boxes to check, but many of them have little to do with media.
