You might remember the Bud Light incident involving Dylan Mulvaney this spring. Many also probably recall the ensuing media frenzy and negative reactions from some consumers. But are you familiar with the response from Bud Light?
Let’s review the backstory. Mulvaney, who started her career in musical theater, turned to TikTok in 2020 when the pandemic paused in-person events. She came out as a trans woman in March 2022 and began a social series called “Days of Girlhood” to document her transition. As the series gained traction, Mulvaney landed partnerships with major brands. All the while, she became a target of anti-trans backlash.
