This year is particularly noteworthy due to significant privacy shifts, including Chrome’s planned discontinuation of third-party cookies by late 2024 and evolving privacy legislation. Against this backdrop, formulating a marketing strategy that is privacy-focused is paramount.
An essential part of this strategy involves understanding and implementing standard and secondary website privacy policies. For guidance on crafting a standard privacy policy, a helpful resource is iubenda’s guide on writing a standard privacy policy for websites.
- Tagging
- Consent
- First-Party Data
- Data Management
- Embracing Change
