Tag: Personal Brand

February 14, 2024

When you think of the word “influencer,” what immediately comes to your mind? Is it someone taking selfies? Content creator? Is it someone recycling posts on LinkedIn? How about someone making TED Talks? In general, all of these could be […]

August 25, 2023

In today’s competitive job market, standing out is essential. Your resume serves as your first impression, a reflection of your skills, experiences, and aspirations. But have you ever considered that the design and format of your resume play a significant […]

January 10, 2023

Maybe your introverted personality played a part in your decision to start your own business. Perhaps you enjoy hiding behind a laptop instead of having to give scary presentations in front of dozens of colleagues. But, alas, everyone is talking […]

December 30, 2022

According to Pew Research Center, 74% of Americans trust someone with a respected personal brand, and over half would recommend, do business with or seek advice from these individuals. Many businesses and entrepreneurs outsource the job of building a personal […]

June 30, 2022

When it comes to personal branding, the right colors have the power to attract clients and opportunities, while the wrong colors can do the exact opposite. So, what’s the secret to choosing brand colors that lead you to the C-suite […]

May 27, 2022

Growing access to online platforms has made it so much easier for individuals like you and me to use our personal brands in order to be positioned as thought leaders, to build online audiences and to ultimately increase revenue-earning opportunities. […]

January 13, 2020

Social media is like a blank canvas for both personal and work life. Depending on how you use it, you can draw attention to your expertise and establish a solid reputation in your industry. There’s no doubt that there’s an […]

October 21, 2019

The personal brand of your company is one of the most crucial factors for its success. It is the culmination of your company’s identity, which is packaged and presented in a manner that’s attractive, pleasing, and familiar to your prospective […]

October 21, 2019

What is brand? Brand is a catch all term that we use to describe the look and the feel of a company. This is everything from the logo, to what colors they use, to how they speak about themselves, and […]

October 15, 2019

When it comes to branding, businesses aren’t the only ones with something to gain. And as many businesses as there are, there are even more individuals fighting to stand out from others in their space. As a content creator or […]

January 14, 2019

Back in 2007, when Larry Kim was just a one-man band settling into his usual spot at the Panera Bread in downtown Boston to build WordStream, the last thing on his mind was personal branding. “It just wasn’t a strategy […]

January 30, 2018

When you tap into this unique approach, it allows you to utilize the biggest advantage you have when it comes to building your personal brand and selling your products and services online. In addition, it makes you more memorable, trustworthy […]

September 11, 2017

Business cards may seem old fashioned especially for Generation Y and Z. However, it is still essential to actually carry a business card because it provides an easy way of letting other people get in touch with you and is […]

August 31, 2017

There are several people in my life recently who have taken the plunge into being a full-time freelancer. While they love experiencing more freedom, the reality that they are now responsible for everything is starting to set in. The first […]