When you think of the word “influencer,” what immediately comes to your mind? Is it someone taking selfies? Content creator? Is it someone recycling posts on LinkedIn? How about someone making TED Talks? In general, all of these could be considered qualities of an influencer; there’s no denying that whatsoever. But one thing that keeps coming up would be the fact that there is this subtle expectation to be known out there.
Recruiters now want to see that you have a following; they want to see what content you’re creating, and if you’ve always dreamt of stepping into some different digital marketing careers or anything involving the marketing industry within itself, then this is something that you’ll absolutely need to think about as well. In general, there is this small expectation that just seems to be growing more and more. There’s the whole “personal brand” and things like that, but is it worth it?
