Joey Reiman is a marketing professional, author and teacher who moved to Atlanta from Long Island. After starting an advertising agency, which was acquired by Omnicom, he has gone on to work with IBM, Proctor & Gamble, and Coca-Cola at the highest levels. Later in his career, Reiman reinvented himself and started a company called Brighthouse with a mission to provide businesses with a path to creating a brighter brand, a greater company and a lasting legacy.
In Joey Reiman’s book, The Story of Purpose, he begins by mentioning that when it’s all about the profits, you’re going to fall into trouble. He talks about how people who focus on the bottom line are in a race to the bottom. The mission to get rich is not sustainable without a guiding sense of purpose, which provides the energy, the partners, and the team of people who allow you to be successful.
