Tag: Product

March 8, 2022

Successful entrepreneurs come in many stripes. While I have written about founders who have succeeded in industries from high technology to apple pies, the fund-raising success of Brandon Sanderson — a sci-fi and fantasy author — surpasses that of all […]

March 7, 2022

Have your team been in a situation where you invested a lot of time and resources in building a product that ultimately didn’t work for users? Most product teams have been there at one time or another, but happily there […]

October 19, 2021

By definition, brand loyalty is a consumer’s emotional decision to strongly favor a brand and make repeated purchases because they perceive that the brand understands their needs. They don’t need heavy convincing because they already enjoy your products and distinctly […]

October 11, 2021

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. […]

August 12, 2021

Good product photography is a major part of successful marketing. Professional striking images bump your online and brick-and-mortar sales up. Here’s a guide to product photography for small businesses. And some tips on how to outsource your needs to experts […]

October 26, 2020

Marketing is not advertising. It’s not posting on social media or writing emails, and it surely isn’t spamming people’s inboxes on LinkedIn for days on end. Marketing involves many of these assets but it’s not a single act that makes […]

August 3, 2020

Coming up with a new product or service is a lot of work, which unfortunately does not stop once it’s ready—launching and promoting it is the other half of the equation. You could be offering the best new product or […]

July 21, 2020

Today’s rapidly changing business environment calls for a new approach to sales, customer service, and relationship development. The need to become your clients’ trusted advisor in an uncertain world is very important during this time. But this can be tricky […]

October 11, 2018

This is a great question that really comes down to a matter of the degree of emphasis put on these different approaches. While the emphasis of some companies maybe product-centric what makes those companies really successful is their balance with […]