I’ve said it before and I’ll say it again: The balance of power has shifted.
Today, customers have all the control. But unfortunately, a lot of executives still haven’t gotten the memo. While they’re busy worrying about raising capital and pleasing shareholders, their customers — the real lifeblood of their business — are being left high and dry.
As we uncovered in the 2019 State of Conversational Marketing report, the experiences that many businesses are providing no longer align with customer expectations.
