Google ads have become an indispensable part of every digital marketing strategy. Companies of all shapes and sizes are turning to Google to increase their reach by leveraging the biggest search engine platform in the world. Digital marketing campaigns can be a massive waste of money if your keywords are incorrect and you target the wrong market niche. Digital marketing and advertising are all about having the right story, at the right time, and the right place, and what can be better for this than Google Ads.