The emergence of revenue operations (RevOps) into the field of business may leave you wondering about its relationship to its well-known counterparts, marketing operations and sales operations (SalesOps).
How do we define these three operational methodologies, how do they differentiate and work together to serve a business, and—perhaps most importantly—what does that mean for the future of business?
What Is Revenue Operations?
Although it’s a newer term, RevOps is actually quite simple at its core. RevOps is the exemplification of true inbound marketing: It’s about aligning a business’s system, tools, and processes to revolve around customers and the customer experience.
