A recent study found that only about 39% of small businesses end up profitable. But why?
Many companies fail to make a profit because of a flawed business strategy. Sometimes, a strategy may be so complex that the team simply can’t execute it. In others, the problem may be clear, refined goals but no overarching strategy or plan for reaching those targets.
Another business strategy failure might lie in looking only at the short term rather than panning out to see and prepare for what’s likely to happen down the road.
However you slice it, a failure to plan is a plan to fail, while having a robust and sharp business strategy increases the likelihood of small business success.