As long as you nail your SEO, your writing quality can come in second place. Right?
…Nope! Stop right now!
Many times, good SEO writing is forgotten by the traditional SEO writer.
That includes forgetting about engaging and thus converting a reader to your side – whether that means list sign-ups, opt-ins, or some other action.
That’s a sad mistake.
Sometimes, engaging copy is better than SEO.
