One of the hardest tasks in digital marketing is setting the budget for your campaign. Too high, and it leaves room for unspent budget and an elevated cost per acquisition (CPA). Too low, and your budget won’t allow for enough clicks in the day to generate enough leads for your campaign to be profitable.
Getting Started with Paid Search Budgets
A great place to start is figuring out what the average cost per click (CPC) is for your industry. Then multiply that number by 10 (ensuring you can fit at least 10 clicks in your day banks on a 10% conversion rate, which is above average for non-branded search).
