We live in an age where customers have more ways to interact with your brand than ever before.
This fragmentation creates lots of problems, but also plenty of opportunities. Customers can now be reached online, on mobile, through social, with email or in an actual store location. The biggest challenge, however, is when messaging and the experience on all these channels feel inconsistent from one another. That’s where omnichannel marketing strategy comes into play. A true omnichannel strategy makes sure all of your messaging and different touchpoints are working together and living in harmony so you are able to drive customer engagement like never before.