There are several different ways to build a strong relationship with your consumers, whether it’s through your email marketing, content, brand messaging on your website or old-school offline marketing, but I want to dive into how to do it through social media. Currently, there isn’t a more effective way to create an authentic relationship.
Most brands spend an incredible amount of time, money and resources to build a large social-media following, but their intentions are based solely on one thing, and that is sales.
