Creating the right marketing strategy early on in your business can make a world of difference to your success.
A useful approach to marketing is to leverage inbound and outbound marketing. Whether you’re aware of it or not, you’ve already encountered these two marketing approaches.
If you’ve viewed an ad, read a blog post, or watched an online video, then you’ve engaged in some kind of inbound or outbound marketing technique.
These two approaches are strikingly different enough that if you don’t use them well, you’ll impact how well your business does.
