You know what’s essential to finding success with content marketing?
Building your online presence strategically and consistently.
As you construct your content foundation, your authority grows. As your authority grows, people’s trust in you grows, too.
As we all know, trust leads to engagement. Engagement leads to:
- Brand loyalty.
Engagement also helps draw in new customers, according to Influitive:
“Customer engagement isn’t only for current customers. It begins the moment a potential buyer spots a mention of your company on social media, or hears about your product from a peer in their industry.”