Keeping on top of the latest SEO trends often feels like an uphill struggle.
Google’s algorithm can be likened to the moving staircases in Harry Potter. Just when you think you’ve got it figured out, everything changes.
One of the good things about SEO is that there will always be certain factors that Google will take into account:
It’s unlikely these are ever going to become irrelevant as they go to the heart of what Google is trying to achieve: satisfying user intent.
That being said, there are things that do change. Here are some statistics you need to know about SEO in 2021.