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5 Steps to Creating a Content Marketing Strategy That Actually Works

December 6, 2022

Content marketing is the gold mine for driving great business outcomes, as lots of buyers depend on content to make purchases. Statistics show that 60% of customers are inspired to seek out a product after reading about it. A good content marketing strategy can make all the difference for your brand, which is why 82% of marketers actively use content marketing. You, too, can create a good content marketing strategy that works, and in this article, I will show you how.

First, let’s cover the basics. What is a content strategy, exactly? A content strategy is a plan for creating content that facilitates your business goal. It helps you create the right brand awareness content that can influence your buyer’s decision for every stage of the sales funnel to drive leads and conversions.

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